In recent years, “going digital” has been one of the most important things a business can do to reach customers. Here are 4 ways your business can go digital to win more sales.
1. Update your website, and ensure it’s mobile-friendly. Your website needs to be designed for mobile users. Why? There are more than 3.8 billion smartphone users in the world. And that number is going to grow exponentially over the next several years.
What will they be doing? Not just checking their social media accounts – they’ll be shopping. According to eMarketer, e-commerce is set to reach $845 billion by 2022, a 26% increase.
In order to take advantage of this surging trend, your website should be easy to read and navigate on a mobile device. Without it, you could be losing money. According to marketing agency Studio 98, 57% of online users said they wouldn’t recommend a business with a poorly designed mobile website.
2. Create content that answers user questions. Although blogging and frequently posting to social media are likely to bring you some degree of increased traction, your focus should be on the quality of your brand’s content. Good content comes from understanding your audience, engaging users, and thinking outside the box.
When your content has value, customers will continue relying on your brand to meet their needs. When done right, content marketing can also generate over three times as many leads as outbound marketing while costing 62% less. Make sure your content meets your audience where they are. That may mean product or service education. Answer frequently asked questions. Do live releases or demonstrations. Be available in messaging—respond promptly, and solve their problem. Every piece of content, even a DM, can make a difference in how your brand is perceived.
3. Take advantage of paid advertising. Hear us out on this one. A strategic paid advertising campaign can yield a greater reach, build awareness of your brand and goods or services, and convert customers from seekers to shoppers. Bear in mind that it will take more than just a single ad to see results.
Here’s an example of just how much paid ads can do for you when done well. A restaurant client of ours began paid ads in 2020 to promote their overnight shipping business. Spending just $2,700, they earned $178,000 in sales—a fantastic ROI. And their ads continue to pay off. The more data we gather, the more we are able to adjust the ads to lower the CPC (cost per click) and increase overall impressions, clicks, and revenue.
4. Choose the right targets. Have you ever had an ad follow you around the internet? Or felt like your phone knows what you’re thinking? That’s a prime example of hyper-targeted advertising. Marketers know that ads must target a particular user profile, at a certain time, with an appropriate message. As most know, they’re getting our data from our browsing history and what we respond to on social media. However, with changes in operating systems to meet user demand for privacy, we’ll definitely see a shift in strategy sooner than later.
Going digital doesn’t have to be hard.
At Approach Positive, we know what it’s like to make sense of the ins and outs of digital marketing, and we have years of experience helping our clients succeed. We’d love to help you, too! Let us know what we can do for you.