News & Resources

Adjusting to Digital Business

Adjusting to Digital Business

In recent years, "going digital" has been one of the most important things a business can do to reach customers. Here are 4 ways your business can go digital to win more sales. 1. Update your website, and ensure it’s mobile-friendly. Your website needs to be designed...

How to Create and Use A Brand Persona

How to Create and Use A Brand Persona

Your brand is probably the most important part of your business. It’s how you share what you’re about with the outside world. Potential clients look at how you represent your attitudes and values through design. Of course, this is just one element of many digital...

What Is a Google Business Profile, and Why Do I Need One?

What Is a Google Business Profile, and Why Do I Need One?

If you’re a small local business owner in 2022, congratulations! It’s always been tough to hang out a shingle, but never more so than in the past few years. One of the biggest challenges our clients face (aside from pandemic woes, of course) is “How do I get my...

24 Digital Marketing Terms You Need to Know

24 Digital Marketing Terms You Need to Know

If you or your business are entering the world of digital marketing, it’s important to be familiar with and understand the lingo. If you’re not so new, there’s always a lot changing in the digital marketing space, and brushing up on your terminology is necessary for...