Three Organic Marketing Goals to Embrace in 2022 – Website Edition

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by Leah Messina

10.18.2021

Having a website is mandatory nowadays for any successful business. The importance of having a website that clearly communicates information to users is an opportunity to make a great first impression. 

Did you know that 68% of online experiences begin with a search engine? (Intergrowth SEO Stats for 2021) Without a website, you’re missing out on sales! People might also be skeptical about the legitimacy of your business. 

Once you have a website, there are ways to improve it to your highest benefit. For 2022, we recommend three tips to elevate your site…

1. Give Your Customers a Reason To Come Back

Ask yourself “When’s the last time I updated my website?” If the answer is more than two months ago, then now’s the time to breathe new life into your website. Your website is a way to keep in direct contact with your customers. If you don’t have any new updates on your website, then there’s no reason for your customers to visit your website again.

2. Embrace “Organic Search”

Oh how coveted is that top position on Google! Everyone wants to be there, but how do they get there? Using several variables, one way to climb the rankings is to use SEO, or Search Engine Optimization. From the words on your website to the behind-the-scenes metatags (or keywords), this process helps your customers find your website naturally.

3. Go Mobile First

“My customers are too busy to surf around my website.”

Whether your customer is a mom who is always running around town or a busy stockbroker, not everyone has the time to surf the web. That doesn’t mean you can’t reach your customers when they are on the go. More and more companies are offering a full version of their website through cell phones. From ordering dinner for the family while at a traffic light to booking a trip to Hawaii, think about how your company can go mobile this year.

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About the Author

Leah Messina

Leah has over 18 years of experience in digital marketing and promotions, working for both agencies and web publishers. She started her career at an online magazine, helping to grow that community to over 2 million members before it was acquired in 2011. Since then, she has launched multiple brands, and is the founder and CEO of Sinuate Media and Approach Positive.

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